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Join date: Apr 7, 2021
About
I love discovering consumer insights and getting an in-depth understanding of consumer behavior fascinates me. I've spent 25+ years working at or with big CPG companies distilling down consumer data and telling a short story about the consumer that's easy to digest. I've then helped brands translate those insights into actionable business decisions.
Posts (14)
Apr 7, 2026 ∙ 5 min
How to Easily Find New Insights from Old Research Studies
Discover how to find new insights from old research studies. Mine past research for fresh perspectives and stretch your marketing research budget further.
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Mar 31, 2026 ∙ 6 min
Maximizing the Value of Consumer Research: Best Practices
Learn 5 best practices to maximize the value of consumer research. Ensure every study drives actionable decisions and delivers real business impact.
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Mar 24, 2026 ∙ 8 min
Best Practices for Defining Consumer Targets: Beyond Demographics
Defining consumer targets requires more than demographics. Learn the 3 essential elements of a good target for better marketing ROI and brand growth.
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Melinda Hurley
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