Consumer Insights Consulting

UNLOCKING GROWTH

Case Studies

SERVICES

We deliver expertise on managing the research that unlocks consumer insights. Our proprietary approach uncovers crucial insights and is grounded in key business objectives.

Consumer Segmentation

Positioning

Brand Renovation

Brand Health/Equity

Attitude & Usage Studies

Innovation

Data Synthesis

Getting consumer insights is important.

Getting consumer insights effectively and efficiently is essential.

Turning those insights into strategic business decisions is crucial to unlocking brand growth.

CASE STUDIES

Kraft Mac & Cheese brand renovation using consumer insights leads to 4% growth

Kretschmer Wheat Germ: using consumer research to develop brand positioning and help mitigate risk on a packaging change

Services

About Us

ABOUT US

We help clients discover insights that guide brand growth and new product development and help brands stay relevant to their consumers.

We know what is required to translate business needs into research that’s actionable and profitable. Our proprietary approach uncovers crucial insights and is grounded in key business objectives. Using consumer insights, we help clients shape marketing and product development, ultimately helping businesses grow. We provide a total research solution so that you can focus your time on other things.

Meet the founder

Clients

A FEW OF THE COMPANIES WE'VE HELPED

Testimonials

TESTIMONIALS

"Melinda possesses the rare ability of being able to deliver strategic insight through lens of understanding the business as a whole. I had the privilege of working with Melinda over the course of a few years at Continental Mills. She helped solve a particularly complex business strategy and design problem through her expertise in defining the consumer target, adjusting brand positioning and her understanding of the business. Melinda sees the problem and gets to the root of the issue in a way that allowed us to punch above our budget weight. Her responsiveness, ease to work with and overall expertise would make me not hesitate to work with her on future projects."

Ryan M.

Sr. Brand Manager

Continental Mills

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