Blog | VantagePoint

Photograph of a wooden garden gate partially open, surrounded by dense green hedges and foliage. Stone pathway leads through gate toward a lush garden with trees and hills visible in background under clear sky. Stage gate process for new product development.

Building a Stage Gate Process for New Product Development

A stage gate process for new product development gives you the checkpoints to catch weak ideas early and launch with confidence.

Innovation

5 min read

Photograph showing a silhouette of a hand launching a paper airplane against a colorful sunset sky with scattered clouds and a crescent moon. The image captures the moment of launch to demonstrate a successful product launch.

Lower Innovation Risk and Have a Successful Product Launch

A successful product launch starts with confidence, not a guess. Validate first, so you know whether to fix problems before launch or scrap the plan.

Innovation

5 min read

Photograph showing a hand stopping a row of falling dominoes on a dark surface, illustrating intervention or prevention. Dominoes are white with black dots, arranged in a line with some already toppled and others still standing upright. Reduce new product launch risk.

Reduce New Product Launch Risk With Early Feedback

Reduce new product launch risk by embedding consumer feedback early, before you invest major resources in the wrong one.

Innovation

5 min read

3D funnel chart illustrating a three-stage process with sections colored red at top, orange in middle, and blue at bottom. The funnel narrows from top to bottom, indicating decreasing volume or quantity through each stage. Prioritize new product ideas.

How To Prioritize New Product Ideas for Better Launch Odds

Prioritize new product ideas in a way that avoids wasted consumer research spend and focuses resources on the ideas with the most potential to succeed.

Innovation

4 min read

Photograph of a business meeting with five professionals collaborating in an office setting. One person writes on a glass wall covered with colorful sticky notes while others engage in discussion, with laptops and documents on the table indicating a brainstorming or planning session. Using Consumer Insights for Idea Generation.

Innovation: Using Consumer Insights for Idea Generation

See how using consumer insights for idea generation makes innovation stronger and reduces the risk of launching the wrong idea.

Innovation

5 min read

Wooden building blocks stacked together to form a structure, representing how a new product comes together piece by piece. This post explores consumer insights in product innovation.

Using the Power of Consumer Insights in Product Innovation

Discover how using consumer insights in product innovation strengthens every part of a new product, making the idea sharper and more likely to succeed.

Innovation

6 min read

Photograph of five matte black cylindrical bottles arranged in a descending size order on a brown textured surface with a matching brown background. The composition is meant to convey packaging structure. Structural Consumer Packaging Changes.

When to Consider Structural Consumer Packaging Changes

Structural consumer packaging changes go beyond a simple redesign. See the business reasons that make the investment worth it and what to watch for.

Packaging

6 min read

Photograph showing a hand holding a paint roller applying dark gray paint over a white wall. The partially painted wall displays clear contrast between unpainted white areas and freshly coated gray sections with visible roller texture. Packaging redesign without losing buyers.

Doing A Packaging Redesign Without Losing Buyers

Learn how to do a packaging redesign without losing buyers. Know what to look for so your current consumers keep finding your brand on the shelf.

Packaging

5 min read

Icon-style illustration of a tri-fold brochure with three panels containing lines representing text and rectangles symbolizing images or graphics. The design uses a magenta outline on a gray background, indicating a guide. Evaluating Packaging Design Changes.

A Practical Guide to Evaluating Packaging Design Changes

Evaluating packaging design changes doesn't have to be guesswork. Knowing the different testing methods lets you approach consumer research with confidence.

Packaging

7 min read

8 Common Packaging Redesign Mistakes

A look at eight common packaging redesign mistakes that lead to unintended consequences on shelf, and why consumers should drive the decision.

Packaging

6 min read

Photograph showing a magnifying glass placed over a stack of colorful paper sheets arranged in horizontal stripes of red, orange, yellow, green, and blue. Magnifying glass enlarges the blue and green stripes, emphasizing texture and details of paper fibers. Testing packaging changes.

Testing Packaging Changes: Which Ones Need It, Which Don't

Testing packaging changes isn’t always necessary. Learn which updates are worth a consumer test, which to skip, and where to focus your budget.

Packaging

6 min read

Packaging Changes That Support Brand Growth: A Case Study

When are packaging changes most effective? A Taco Bell case study shows how packaging changes that support brand growth make a real difference.

Packaging

5 min read

Validate Brand Positioning Before You Invest

Thinking of repositioning? Validate brand positioning against your consumer target before you spend, to be confident it's the right direction.

Brand Positioning

5 min read

How to Strategically Use AI for Brand Positioning

Learn how to use AI for brand positioning as a strategic tool that sharpens your thinking and saves time at every step of the process.

Brand Positioning

6 min read

The Power of Brand Positioning Beyond Messaging

Your brand positioning should go beyond just your messaging. Discover how it influences packaging, product, pricing, and innovation across your business.

Brand Positioning

5 min read

Strong Brand Positioning Examples: What They Can Teach You

Strong brand positioning examples don't happen by accident. Both Dove and Liquid Death built theirs on consumer insight and here's what you can learn from them.

Brand Positioning

6 min read

Stop Guessing: Use This Easy Brand Positioning Framework

Your brand can't stand for everything. Use this easy brand positioning framework to get focused, get clear, and make better decisions.

Brand Positioning

6 min read

Why Every Brand Needs a Clear Positioning to Win

Why every brand needs a clear positioning: what it is, why it matters, and what it costs you when it's wrong.

Brand Positioning

6 min read

A stack of files and reports with colorful post its. Find new insights from old research studies

How to Easily Find New Insights from Old Research Studies

Discover how to find new insights from old research studies. Mine past research for fresh perspectives and stretch your marketing research budget further.

Research Methods

5 min read